Manila International Book Fair 2011 | SMX Convention Center | Sep 14-18, 2011

Manila International Book Fair Basic Information

Frequency: Once a year
Venue: SMX Convention Center
Country: Pasay, Philippines
Dates: September 14 - 18
Industry: Packaging & Paper



For years, Manila International Book Fair is regarded as Philippine-based international book event and one of the longest-running book events in Asia. Shorts for MANILA, it becomes a more challenging exhibit to pull off every year, especially as we come to the advent of the digital age and new ways of reading. MANILA will showcase thousands of books, magazines, periodicals, journals, and other educational materials and equipment by at least 150 local and foreign exhibitors.



For over three decades, the MIBF has contributed to the reading awareness of the Filipino people and it has become a must attend event for book industry professionals, book lovers. Every year, over eighty five thousand visitors, including teachers, students, librarians, literary and rights agents, authors, publishers, editors, critics, bookstores would visit the show to search their favorite books.

Advertising and Promotional Efforts

Advertising
A tri-media campaign shall be implemented. Print advertisements shall be released in major broadsheets and magazines while radio and television announcements shall be coordinated with the networks.

Publicity
Awareness is created through news/photo releases and feature articles in major newspapers and magazines and plugs in TV and radio stations. Each exhibitor is encouraged to submit articles and photographs of their latest news or products for inclusion in the event¡¯s general publicity efforts.

Special Events
To hype up the fair's festive and educational atmosphere, exhibitors and sponsors are encouraged to draw up their line-up of special events such as book launchings, seminars and workshops, quiz competitions and educational video screenings in coordination with the Organizer.

Collateral Materials
Posters, billboards, streamers and banners shall be installed in strategic areas to generate greater awareness among the general public. Posters and flyers shall also be supplied to exhibitors for their own distribution to branches and other target areas.

Manila International Book Fair List

Manila International Book Fair 2010
Manila International Book Fair 2011
Manila International Book Fair 2012
Manila International Book Fair 2013

Recommended Trade Shows

Book Expo Canada
Frankfurt Book Fair
Book Expo America (BEA)